Main articles: Roundball Rock and NBA on NBC As a way of saying farewell and thank you to the viewers after 17 years, CBS used Marvin Gaye's rendition of " The Star-Spangled Banner" from the 1983 NBA All-Star Game as the soundtrack for their closing montage (featuring the greatest moments in the history of The NBA on CBS).
It was Game 5 of the NBA Finals between the Detroit Pistons and Portland Trail Blazers. On June 14, 1990, CBS televised its final NBA broadcast to date. Meanwhile, the 1990 Finals intro carried a little more usage of a trumpet sound.ĬBS would also create special intros during the NBA Finals composed of music from either Terms of Endearment or St. The 1989 Finals intro had a lot more of a guitar riff to it. Between the 1989 NBA Finals and the 1990 NBA Finals' intros, there is a slight theme tune revision.
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Also, the familiar theme music was rearranged to sound more intricate and to have a more emotional impact, along the lines of the network's later World Series coverage. The computer-generated imagery (once again set in and around a virtual arena) was made to look more realistic (live-action footage was incorporated in the backdrops). This opening melody (mostly consisting of an uptempo series of four notes and three bars each) from 1983– 1988 is generally considered to be the most familiar theme music that The NBA on CBS used.įor the 1989 NBA Finals, CBS completely revamped the opening montage. This opening sequence (which was usually intertwined by a montage of live basketball action complete with narration) was created by Bill Feigenbaum, who also created a similar open for The NFL Today used around the same time. The opening guitar and horn riff of the Chicago hit " Alive Again" were used for the highlights prior to the opening animation during the 1979––81 seasons.īy the 1983 NBA Finals, the opening sequence was set in a primitive computer-generated montage of basketball action inside a virtual arena that looked similar to the Boston Garden.
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During the 1978–79 season, the music for the highlights was " Chase", the theme by Giorgio Moroder for the movie Midnight Express. In 1980, CBS used rotoscoped animation in silhouette of one player shooting a jumpshot and the ball in mid air rolling all the NBA teams as it spun in the air, with the music of Francis Monkman's "G-Force" behind it. During the 1977–78 season CBS used highlights and various shots of the arena where the game would take place to the music of Van McCoy's "Two Points". Starting in 1977, CBS used an alternate opening showing a montage of still pictures of current NBA star athletes with music (similar to the music used by the network for its CBS' NFL coverage at that time) accompanying it.
The time is now, the name of the game is action.Īnd let's see how the ball's going to bounce today Another source of comparison is the inner city's traditional appeal to basketball, which also helped foster hip hop and its culture in its early beginnings. The connection has often been noted from the large African American constituency of players, which also dominate the hip hop industry. In 1994, Epic Records released an album entitled B-Ball's Best Kept Secret, which featured hip hop songs performed by several NBA players, including Jason Kidd, Dana Barros and Isaiah Rider. Some NBA players have tried rap or hip-hop themselves ( Shaquille O'Neal, Kobe Bryant, Tony Parker, Allen Iverson (under the rap name "Jewelz"), and notoriously, Metta World Peace are some examples. In turn, the NBA plays rap and hip-hop in arenas during games, and ABC/ ESPN used the music during game coverage.
Rappers Nelly and Jay-Z have ownership stakes in NBA teams (the Charlotte Hornets and Brooklyn Nets respectively), and many artists have worn NBA throwback jerseys in music videos. Further information on the NBA and hip hop: National Basketball Association criticisms and controversiesįor several years, the NBA embraced " hip-hop culture".
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